At a Glance

Industry

B2B

Category

Fintech

About the Brand

This B2B fintech startup's centralized platform streamlines business finances to help small businesses easily manage their money.

Solutions

Content Marketing
Growth Marketing
Public Relations

Results

+782%
Monthly Organic Traffic
525
Backlinks
178%
Increase in Signups From Organic Traffic

Our Process

The Opportunity

This brand new B2B fintech company was eager to use content marketing and product-led growth to fill the sales pipeline and drive brand awareness.

Their goal was to grow the brand effectively through content creation and distribution through PR, paid media, and search engine optimization.

The Plan

We built an SEO and content plan to help generate quick ranking and organic traffic gains, land guest posts on business & finance publications, and drive more conversions from both Google and LinkedIn ad campaigns.

At the same time, we paved a roadmap for long-term growth, centered around an editorial calendar and PR strategy.

Impact
  • Organic Traffic: +782%
  • Signups from Organic Traffic: +178%
  • Backlinks: 525
  • Public Relations: 300+ Industry-Targeted News Articles
  • Public Relations: 1M+ Unique Impressions