Black Women Talk Tech was looking to grow Roadmap to Billions, their annual conference, to 2500+ attendees. They needed a clear roadmap to drive growth - and to do it quickly.
Roadmap to Billions is a unique event, and thus required a unique approach. We quickly recognized that the most impactful marketing strategy would need execution across multiple digital channels.
We built and implemented a multi-channel strategy that spanned web, the blog, public relations, paid advertising, and partnership marketing. We also led and executed Live Conversations on Instagram Live, Twitter Spaces, Zoom, and LinkedIn to engage our audience and drive brand awareness.
Our multi-channel approach included:
• Email Marketing
• Social & Digital Content
• Public Relations
• Paid Advertising
• General Event Marketing
• Messaging & Positioning