At a Glance

Industry

B2B

Category

Renewable Energy, Manufacturing

About the Brand

Footprint is a materials science company that designs, develops, and manufactures plant-based fiber solutions to eliminate single-use plastics.

Solutions

Content Marketing
Influencer Marketing
Partnership Marketing
Growth Marketing

Results

+2M%
Audience Size
10M
In Reach
32%
Decrease in CPC

Our Process

The Opportunity

For many, sustainable living may seem daunting. Footprint works to empower companies and consumers to ditch single-use plastics that harm people and the planet.

And with a strong focus on both B2B and B2C, Footprint was eager to increase brand awareness & recognition, promote their packaging products, and become the go-to solution for businesses focused on sustainability.

The Plan

We tackled Footprint's marketing strategy in 4 distinct ways: 

• Content Marketing

• Growth Marketing

• Influencer Marketing

• Partner Marketing

First, we dialed in their SEO & Content strategy to drive organic traffic.

Next, we built & executed a paid ads strategy that spanned Instagram, Twitter, and LinkedIn.

We also partnered with Influencers from the health, wellness, and sustainability categories to create content for LinkedIn, Instagram and Twitter. Simultaneously, we established partnerships with orgs and thought leaders like:

• Lonely Whale

• Guinness World Record-holding endurance athlete, Sarah Ferguson

• Sea Turtle Biologist Christine Figgener

• Plastic Oceans International

• Disney Channel star Jackson Dollinger

• Actor and film producer Adrian Grenier

The goal of this comprehensive marketing program was to raise awareness, drive engagement, and establish Footprint as an industry & thought leader in sustainability and renewable energy.

Impact
  • Reach: 10M
  • Audience Growth: 2M% increase in follower count
  • Click-Through Rate: 375% increase
  • Engagement Rate: 8.5%
  • Link Clicks: 75k+
  • Paper Straws Sold: 500M

Recognition & Accomplishments

  • Winners of the NextGen Cup Challenge by NextGen Consortium
  • Selected as sustainability partner for Super Bowl LIV and “Ocean to Everglades” (O2E)
  • Long-term partnership with the Phoenix Suns, Phoenix Mercury, and Real Mallorca
  • Named to Fast Company’s ‘Brands That Matter'
  • Named to FORTUNE's 2020 Change the World List
  • Named to Fast Company's 'The World's 50 Most Innovative Companies of 2020'