At a Glance

Industry

B2B

Category

Web3, SaaS

About the Brand

This Web3 startup unifies multiple networks under an S3-compatible API to make decentralized storage accessible and easy to use.

Solutions

Content Marketing
Growth Marketing
Influencer Marketing
Partner Marketing

Results

145%
Increase in MoM Organic Traffic
300%
Increase in Users
215%
Increased Profitable Ad Spend

Our Process

The Opportunity

This B2B Web3 startup wanted to build brand recognition, develop their product & marketing voice across the developer & Web3 communities, and build a solid user base.

The Plan

First, we conducted a comprehensive audit of the existing marketing channels and programs.

From there, we:

  • Developed and implemented an aggressive SEO growth strategy
  • Mapped out the user acquisition strategy to maximize ROI and decrease spend across paid social, search, and online display
  • Built and managed a partner marketing program, establishing 15+ Web3 and crypto partnerships across the ecosystem
  • Built and executed an organic content marketing strategy to drive developer and crypto-oriented traffic
  • Built a light influencer marketing program across Twitter, YouTube, and LinkedIn
Impact
  • Organic Traffic: 145% MoM increase
  • User Acquisition: +300%
  • Influencers: Secured partnerships with 32 influencers (across YouTube, Twitter, and LinkedIn)
  • Profitable Ad Spend: +215%
  • Ad CPC: 73% Decrease in CPC