How We Accelerated User Growth for a B2B SaaS Startup
Category
B2B SaaS, Web3
Services
Content Marketing
Growth Marketing
Influencer Marketing
Partner Marketing
This B2B Web3 startup aimed to boost brand recognition, engage developer & Web3 communities, and expand its user base. From SEO to paid advertising & influencer marketing, we focused on driving targeted traffic and growth.
The Opportunity
This B2B Web3 startup wanted to build brand recognition, develop their product & marketing voice across the developer & Web3 communities, and build a solid user base.
The Plan
First, we conducted a comprehensive audit of the existing marketing channels and programs.
From there, we:
- Developed and implemented an aggressive SEO growth strategy
- Mapped out the user acquisition strategy to maximize ROI and decrease spend across paid social, search, and online display
- Built and managed a partner marketing program, establishing 15+ Web3 and crypto partnerships across the ecosystem
- Built and executed an organic content marketing strategy to drive developer and crypto-oriented traffic
- Built a light influencer marketing program across Twitter, YouTube, and LinkedIn
The stats.
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