At a Glance

Industry

D2C

Category

Fashion & Apparel

About the Brand

UjuuMedia’s flagship brand, souk + SEPIA is a marketplace of gently curated products from around the world. UjuuMedia is an eCommerce platform and brand development studio for Black woman-owned businesses.

Solutions

Growth Marketing
Content Marketing
Influencer Marketing

Results

250%
Increase in MoM Revenue
8x
ROI
85%, 75%
Decrease in CPC and CAC

Our Process

The Opportunity

As a new D2C ecommerce brand, souk + SEPIA was determined to:

• Drive growth and revenue in a crowded market

• Refine the existing paid ads strategy to decrease CPC and CAC

• Build a deeply engaged multi-platform audience

• Work with a diverse and unique set of influencers across TikTok, Instagram, and Pinterest

souk + SEPIA was looking to make a name for themselves in a generally crowded space with their target demographic, and we knew that a c multi-channel marketing strategy was the perfect strategy to drive revenue and engagement.

The ultimate goal: Stop the scroll.

Fast forward 3 months, and s+S was ready to build a full influencer & brand ambassador program - one that enabled them to create ongoing awareness and excitement about the brand and its sister brands.

The team also expanded through paid media efforts. And due to the success of our existing campaigns, it didn't take long to create a strategy that drove our key KPIs skyward.

The Plan

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Impact

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