How We Reached 10M People for a Sustainable Technology Firm
Category
Services
We teamed up with Footprint to boost their visibility and impact in the sustainability game. Through smart SEO, targeted ads, strategic influencer collabs, and community management, we helped them become the go-to solution for ditching single-use plastics and saving the planet, one step at a time.
For many, sustainable living may seem daunting. Footprint works to empower companies and consumers to ditch single-use plastics that harm people and the planet.
And with a strong focus on both B2B and B2C, Footprint was eager to increase brand awareness & recognition, promote their packaging products, and become the go-to solution for businesses focused on sustainability.
We tackled Footprint's marketing strategy in 4 distinct ways:
- Content Marketing
- Growth Marketing
- Influencer Marketing
- Social + Community
First, we dialed in their SEO & Content strategy to drive organic traffic.
Next, we built & executed a paid ads strategy that spanned Instagram, Twitter, and LinkedIn.
We also partnered with Influencers from the health, wellness, and sustainability categories to create content for LinkedIn, Instagram and Twitter. Simultaneously, we established partnerships with orgs and thought leaders like:
- Lonely Whale
- Guinness World Record-holding endurance athlete, Sarah Ferguson
- Sea Turtle Biologist Christine Figgener
- Plastic Oceans International
- Disney Channel star Jackson Dollinger
- Actor and film producer Adrian Grenier
The goal of this comprehensive marketing program was to raise awareness, drive engagement, and establish Footprint as an industry & thought leader in sustainability and renewable energy.
The stats.
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