About the Brand
fannipac is a lifestyle brand built around "a life of hands-free adventure." Their products are designed for people who want to get outside, stay active, and shop responsibly — with a focus on sustainability and functionality.
REVENUE
+800%
ORGANIC REACH
23M
BRAND AMBASSADORS
100+
The Opportunity
When fannipac first launched, the excitement was real. People loved the product. But the initial buzz faded, revenue stalled, and the brand was stuck in that awkward post-launch limbo where the product is great but nobody new is discovering it. They needed to reignite the momentum — build awareness, connect with their audience on a deeper level, and turn one-time buyers into a community.
The Approach
We went all in on influencer marketing, content, and community building — and we moved fast.
We built a program of 35+ influencers across nano, micro, and macro tiers in lifestyle, fitness, and fashion. The content they created wasn't just promotional — it showed real people living the hands-free life fannipac was built for. Hiking, traveling, working out, running errands — the kind of content that made people stop scrolling and ask "wait, what's that bag?" That UGC became the fuel for everything else — repurposed across fannipac's social channels, newsletters, and website.
Then we launched a brand ambassador program that turned fannipac's most loyal customers into their loudest advocates. 100+ ambassadors creating UGC, participating in giveaways, unlocking exclusive discounts, and organically spreading the word through their own networks. The program took on a life of its own.
Results
+800% revenue in 3 months
23M organic reach within the first 3 months
35+ influencers activated
100+ brand ambassadors actively creating and sharing content
