About the Brand
Footprint is a global leader in sustainable and renewable packaging, committed to reducing plastic waste and its impact on the planet. They've been named to Fast Company's "World's 50 Most Innovative Companies" and "Brands That Matter," FORTUNE's "Change the World" list, and have partnered with the Phoenix Suns, Phoenix Mercury, and Real Mallorca. They were also selected as the sustainability partner for Super Bowl LIV.
impressions
10m+
click through rate
+375%
sales
500m
The Opportunity
Footprint wanted to increase brand awareness, position themselves as thought leaders in the fight against single-use plastics, and become the go-to solution for businesses focused on sustainability. The challenge: sustainable living can feel overwhelming and abstract. Footprint needed to make their mission tangible and their brand visible to a much wider audience.
The Approach
Footprint needed to be everywhere their audience was paying attention — and fast. We built a multichannel program spanning influencer marketing, strategic partnerships, content, and paid media.
We brought in creators across health, wellness, and sustainability on LinkedIn, Instagram, and Twitter. The roster included sea turtle biologist Christine Figgener, Guinness World Record-holding endurance athlete Sarah Ferguson, Disney Channel's Jackson Dollinger, and actor and producer Adrian Grenier — each chosen because they had a genuine connection to sustainability and an audience that cared about the same things Footprint does.
We also brokered partnerships with Lonely Whale and Plastic Oceans International, aligning Footprint with organizations already leading the conversation around single-use plastics. On the content side, we refined Footprint's SEO strategy to drive organic traffic and built a paid media program across Instagram, Twitter, and LinkedIn to amplify the reach of everything else.
Results
10M+ impressions in 2 months
375% increase in click-through rate
500M paper straws sold
