About the Brand
Skillshare is an online learning platform with thousands of classes across design, illustration, photography, freelancing, entrepreneurship, and more. Founded in 2010, it’s grown to millions of members worldwide
Impressions
4M+
Creators activated
32
Total activations
40
The Opportunity
Skillshare wanted to reach a US-based audience of creatives, entrepreneurs, and marketers on LinkedIn — but they'd never run an influencer program on the platform before. And they needed a partner who could build it from the ground up and move fast.
The Approach
We designed a 3-month pilot that turned into a full LinkedIn takeover for Skillshare. We intentionally sourced a wide range of creators from micro to macro, with different content niches and audiences. From there, we cross-referenced Skillshare's brand goals against each creator's content pillars, audience demographics, and engagement patterns to make sure every creator could reach the people Skillshare wanted to talk to.
The creator mix was diverse on purpose. Carousels, infographics, video, long-form text posts — each creator was matched to the format they're strongest in.
By the end of the pilot, Skillshare had gone from zero influencer presence on LinkedIn to a real, visible footprint on the platform. We also handled a round of YouTube creator sourcing to extend their reach beyond LinkedIn.
Result
4M+ impressions in 3 months
32 creators activated across micro to macro tiers
40 total activations
The pilot proved LinkedIn as a viable influencer channel for Skillshare, and gave them a real data-backed foundation to build on.
I wasn't sure LinkedIn would work for us. But the numbers speak for themselves and the content quality has been great. We're seeing real traction on LinkedIn for the first time and the content feels authentic to the platform.
