About the Brand
souk + SEPIA was a direct-to-consumer fashion brand for Black women, offering curated, on-trend styles at accessible prices.
mo. over mo. revenue
+333%
social media growth
+233%
cac
-85%
The Opportunity
souk + SEPIA wanted to break through in a crowded fashion market. They needed to build brand awareness, drive revenue, and lower their customer acquisition costs — all at the same time. They wanted an influencer program that felt authentic to their community, a social presence that matched the energy of the brand, and paid media that actually converted.
The Approach
souk + SEPIA needed to be everywhere their audience was spending time (TikTok, Instagram, Pinterest), and the content had to feel as curated and intentional as the brand itself.
We built a multichannel influencer program with 25+ creators across all three platforms. Every creator was selected for their connection to souk + SEPIA's audience and their ability to produce content that felt organic to the platform. The UGC that came out of the program drove real traffic — people discovering the brand through creators they already trusted.
Alongside the influencer program, we built a brand ambassador community of 30+ creators. Ambassadors received a monthly credit stipend, created content consistently, posted about the brand on an ongoing basis, and were invited to popup events. We were able to build a dynamic community of people who genuinely loved the brand and showed up for it regularly.
We also developed souk + SEPIA's social strategy across platforms and refined their paid ad campaigns on Instagram, Facebook, and TikTok to go after high-intent audiences, bringing CPC down 75% and CAC down 85%.
Results
+333% month-over-month revenue, surpassing $1M in monthly sales
+233% social media growth across Instagram, Pinterest, and Facebook
-85% CAC (customer acquisition cost)
-75% CPC (cost per click)
Verbatim didn't just build out a robust influencer program for us. They helped us build long-term relationships with the influencers, diversify our content strategy and get creative, and created in-depth dashboards and reports so I always had visibility into each campaign. We've seen incredible results, not just with revenue, but the build-out of marketing programs that we continue to scale. I highly recommend them for any business looking to increase their presence and grow their bottom line.
